To provide businesses with an account management framework to retain clients and increase sales.
Empower your team with a robust account management framework designed to retain clients and boost sales. This workshop provides essential tools and strategies to manage key accounts effectively and drive business growth.
Workshop Highlights:
· Key Account Checklist: Identify and understand the key aspects of effective account management.
· Growth Matrix Exercise: Determine which clients should be prioritised for account management.
· Cross-Selling and Up-Selling: Utilise the Client Matrix Exercise to explore additional sales opportunities within existing accounts.
· Top Account Manager Competencies: Learn the six key skills that distinguish successful account managers.
· Proven Account Management Strategies: Discover ten actionable strategies for managing accounts and retaining clients.
· Comprehensive Planning: Develop a personalised Account Management and Customer Retention Plan.
· Practical Tools and Best Practices: Gain insights into the best tools and practices to enhance your account management efforts.
Learning Outcomes:
Delegates will assess their current client load and practices, identify true key accounts for sales growth, master account management techniques, and develop a comprehensive plan for client retention and sales expansion.
Join us to refine your account management skills, retain more clients, and increase your sales effectively
Audience: Professional services, Construction, Health and Social care businesses in Greater Manchester with 5+ Staff
EnterprisingYou and sole trader clients Not Eligible
Eligibility Criteria:
As this workshop is fully-funded, businesses are subject to funders' eligibility criteria. Please keep an eye out for communication from our Enquiry team at GM Business Growth Hub who will discuss your eligibility and complete paperwork. If your place is confirmed, you will receive an email from us with further details.
- Greater Manchester Clients Only
- Professional Services, Services, Construction and Health and Social Care sectors only
- Limited Company only
- Small and medium-sized businesses with a minimum of 5 employees
Once your place is confirmed, you will receive and email from us with the venue details.
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