This collaborative interactive one-day workshop will provide effective tools and techniques to support your marketing initiatives.
Marketing has a key role to play in the creation and development of a successful business.
Within this interactive workshop, we will:
- Explore the concept of effective marketing/marketing planning and how it affects all aspects of the business.
- Utilize Market Segmentation to determine which markets and customer groups are to targeted.
- Help develop an effective Value Proposition and select the most appropriate communication channels to promote and build awareness.
- Cover the advantages of a strong brand to reflect the businesses’ Value Proposition and build a compelling brand.
- Explore the tools and techniques of the promotional mix
All attendees should come away having achieved
- A clear Marketing Strategy and the importance of targeting the right customers
- To utilise this approach to effectively communicate to their audience with relevant marketing and promotional mix
Meet the speaker:
Elaine Simons: EJS Marketing
Elaine has over 30 years experience in business consultancy and training delivery. She is a member of the Chartered Institute of Marketing and The Chartered Institute of Public Relations. After ten years of working in a corporate environment including GKN and The British Airports Authority, she established EJS marketing in 1992. Her training focuses on marketing, marketing communication and sales together with Leadership and Management/Team Building.
Elaine has worked with numerous companies both in the Public and Private Sectors, including varied initiatives for HE, including The University of Salford. Since 2018 she has worked with graduate entrepreneurs in the Launch programme (UofS) supporting their business bootcamp training schemes together with the Global Entrepreneurs |Programmes.
She supports a range of established businesses across a wide range of sectors, including manufacturing, hospitality retail, recruitment & professional services.
Elaine has worked as an Associate with Winning Pitch since 2007, on programmes including: The High Growth Programme, Growth Accelerator, Boost Business Lancashire and the Executive Development Programme via GM Business Growth Hub
Within the Marketing and Sales Arena, she has delivered numerous training programmes on behalf of Winning Pitch to a wide range of growth businesses across all sectors including Manufacturing, Professional Services, The Creative Industries and Retail.
Elaine established the Rochdale High St Forum and was instrumental in developing and running Campaigns for the “Win a Shop Competitions” for both Rochdale MBC and Burnley Councils.
Elaine continues to work with senior individuals and teams both in a private capacity and through funded initiatives
Elaine was a Trustee of the Salford Children’s Charity Kidscan for 14 years and has been a Princes Trust Volunteer Business Mentor for over 10 years. She is a supporter of Destination Florida, a North West Charity which takes very poorly children on the holiday of a lifetime.
As this workshop is fully-funded, businesses are subject to funders' eligibility criteria. Please keep an eye out for communication from our Enquiry team at GM Business Growth Hub who will discuss your eligibility and complete paperwork. If your place is confirmed, you will receive an email from us with further details.
- Greater Manchester Clients Only
- Sole trader, micro business, small and medium-sized enterprise, or large business.
- Social enterprises where these engage in economic activity
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