Exhibition Success: The Essential Do’s and Don’ts for International Trade Shows

Learn from Lee Ali, MD of Expo Stars and DBT Export Champion on how to maximise investment in international exhibitions.

GM Business Growth Hub, are pleased to be hosting this online event in partnership with Expo Stars.

International exhibitions can be a powerful route to market entry, lead generation and global growth, but many businesses fail to maximise their investment due to poor planning, weak engagement strategies, and ineffective follow-up.

In this practical 45-minute webinar, Lee Ali, DBT Export Champion and MD of Expo Stars will share the key do’s and don’ts of successful exhibiting, helping businesses understand how to approach trade shows more strategically and generate better outcomes from their participation.

The session will cover:

• Choosing the right exhibition

• Preparing properly before the event

• Engaging the right visitors on the booth

• Common mistakes exhibitors make

• Effective follow-up and measurement

• Practical tips to improve exhibition ROI

Who should attend?

Designed for businesses attending or exhibiting internationally, this introductory session will provide actionable insights to help companies get more value from trade show exhibitions.

Eligibility Criteria

Trading SMEs with a registered address in Greater Manchester, looking to enter new markets.

Costs

There are no fees associated to participate in this event.

Disclaimer

Please note your details will be shared with event Partners to facilitate the delivery of this event.

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