Learn all about what makes a healthy marketing ecosystem, the benefits of working with freelancers and how to harness freelance talent.
During this interactive masterclass, Rachel will draw on her own extensive experience to consider questions such as: ‘When is it most suitable to hire or work with freelancers, other independents, agencies or to utilise an in-house resource?’
You’ll find out who should be doing what in a healthy marketing ecosystem to get the best results for your business. Rachel will also share tips and advice about how to harness freelance talent, including, for example, the need for proper briefing, pay and onboarding.
This masterclass will be useful for:
· People working in non-marketing roles in business who want to know how to find and work with freelancers (for marketing, content, comms, photography, design etc)
· People working in marketing already, who want to know how to get the most out of the freelancers they work with
· People considering a freelance career
· Any business owner/person working in a business team that engages with marketing support (in-house, agency or freelance)
There will also be a Q&A session.
Bio of Deliverer:
With 15 years of experience in B2B marketing, communications, and copywriting, Rachel Chesters has worked on a variety of strategic and tactical projects, in-house, as a freelancer and as a consultant.
She is passionate about helping businesses to succeed – whatever their budget – and is available for fractional marketing leadership roles, independent consulting work, and strategic support. She’s always eager to collaborate, especially when it comes to working with other freelancers and independents, to bring her skills to the table in a way that best supports a team’s goals.
Rachel is proud to be:
· Ambassador for Greater Manchester Mayor’s Charity
· Chartered Marketer (CMktr)
· CIM Member (MCIM)
· IDM Fellow (FIDM)
· IDM Certified Copywriter
· Member of the FSB
As this workshop is fully-funded, businesses are subject to funders' eligibility criteria. If your place is confirmed, you will receive an email from us with further details.
- Greater Manchester Clients Only
- Micro business, small and medium-sized enterprise, or large business.
- Social enterprises where these engage in economic activity.
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