Maximising Sales: Living in your Customers' World

Marketing generates interest in your products and services, but its sales that actually convinces someone to buy from you. Your sales strategy outlines the most effective and efficient way of converting people who might buy from you into real paying customers and of moving one-off buyers into repeat clients.

In Maximising Sales: Living in your Customers World delegates will be challenged to re-think sales -how to make a difference, creating value for the customer and increase profitability.

The workshop includes key sales aspects, such as:

• Understanding your target customers
• The Customer Journey
• Market Segmentation
• Selling Value
• Developing your Value Proposition
• The Connected Customer: The New Normal
• Consumer Vs Business Buying Decision Process
• Buyer Personas
• Successful Communication Techniques
• Building Customer Loyalty and Retention

By the end of the Maximising Sales: Living in your Customers' World, workshop attendees will have explored tools to really understand customers, how to communicate and keep their best customers.

Please arrive by 09:00 as the workshop starts at 09:30.

Meet your speaker

Elaine Simons has over 30 years experience in business consultancy and training delivery. She is a member of the Chartered Institute of Marketing and The Chartered Institute of Public Relations. After ten years of working in a corporate environment including GKN and The British Airports Authority she established EJS marketing in 1992. Her training focuses on sales and marketing, soft skills, together with Leaderships and Management/Team Building.

Fully funded for eligible Greater Manchester businesses, these workshops offer high-value insights without financial barriers.

As this workshop is fully-funded, businesses are subject to funders' eligibility criteria. Please keep an eye out for communication from our Enquiry team at GM Business Growth Hub who will discuss your eligibility and complete paperwork. If your place is confirmed, you will receive an email from us with further details.

• Business trading in the Greater Manchester region.
• Micro business, small and medium-sized enterprise, or large business with a workforce employed.
• Social enterprises where these engage in economic activity.