You’ll start by understanding how to put a social media strategy in place and then this is used to identify the right platforms for your customers, as well as the tools that will help you succeed more easily.

The afternoon is all about optimising performance, how to test different approaches and then you’ll end the day by learning to use paid ads and influencers without breaking the bank!

The whole session is interactive, packed with examples and exercises, where you’ll get to test out the learning directly on your own business and get instant feedback from the experts.

All attendees should come away having achieved

· Clarity on what social media platforms are right for their audience

· Learn how to use tools like Canva and scheduling tools to deliver efficient and converting content

· Come away understanding the metrics you’ll need to keep improving your results

· Build a testing plan

· Learn how to use social ads and influencers in the most cost-effective way

Meet the speakers:

James has been running his own marketing agency for over 15 years and for the last 5 years has been working directly with small business owners to help them make the most of marketing with a special focus on how social media works within the small business world. He’s worked across multiple sectors and has a passion for helping people understand their audience and deliver quality content for them.

Gaby has spent her entire career, both client and agency side, working in social media. She’s responsible for running the social media accounts for multiple clients and even runs her own fashion business where she’s responsible for driving engagement on social media. Gaby loves working with business owners and showing them that social media is not a scary thing to be afraid of but can be fun and is much easier than people realise.

Your Business Series 
Shaped by the combination of our business growth insights and client feedback, our “Your Business” workshops is a series of in-person workshops tailored to meet the specific needs of businesses in Greater Manchester. 

These workshops will give you the basics you need to make your business a success. You’ll learn from industry experts on topics highly relevant and demanded by various businesses, including Web Creation, Marketing and Branding, and Bid and Tender Writing, and help strengthen your offerings and propel you forward. 

As this workshop is fully-funded, businesses are subject to funders' eligibility criteria. Please keep an eye out for communication from our Enquiry team at GM Business Growth Hub who will discuss your eligibility and complete paperwork. If your place is confirmed, you will receive an email from us with further details.
- Greater Manchester Clients Only

- Sole trader, micro business, small and medium-sized enterprise, or large business.

-Social enterprises where these engage in economic activity
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