What to do when a crisis threatens your reputation?

Learn how to avert a PR crisis and protect your reputation at the same time. And don’t forget social media!

Valuing your reputation is critical for any business to thrive and survive. Social media presents significant threats to a business and there are always those moments when a journalist will appear to ask questions.

In this workshop, Amanda will share practical hints and tips about how to be prepared for problems, what to do and the principles when dealing with any challenges to the business.

The focus will be on providing some simple takeaways that can help to secure your business and put it on the right path to build and maintain a positive reputation.

 You’ll learn:
· How to address social media and media threats to your business
· How to spot problems before they develop
· Valuing your reputation and steps to help you be prepared
· Coordinating your communication
· When to seek extra help

Bio of Deliverer

Amanda Coleman is a crisis communication specialist and the director and founder of crisis communication consultancy Amanda Coleman Communication Ltd. Based in the UK, she has more than 20 years’ experience in crisis and emergency communication.

She is the author of Crisis Communication Strategies published in May 2020 with a second edition published in March 2023 by Kogan Page, and Everyday Communication Strategies published in November 2022. Her third book about Strategic Reputation Management will be published in November 2024.

Amanda led the law enforcement communication response to the Manchester Arena terrorist attack in 2017. Now, she provides consultancy support to public and private sector organisations facing challenging times, as well as training individuals and teams to more effectively communicate in a crisis.

Event Eligibility:

As this workshop is fully-funded, businesses are subject to funders' eligibility criteria. Please keep an eye out for communication from our Enquiry team at GM Business Growth Hub who will discuss your eligibility and complete paperwork. If your place is confirmed, you will receive an email from us with further details.

• Trading in Greater Manchester
• Sole trader, micro business, small and medium-sized enterprise, or large business
• Social enterprises where these engage in economic activity.

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