Helping Providers Thrive in a Demanding Sector
The UK’s health and social care sector is a vital part of our economy, contributing £55.7 billion annually and employing over 1.6 million people. As demand rises with an ageing population, care providers face increasing pressure to deliver high-quality services while navigating complex regulations, workforce shortages, and financial constraints.
We get it, running a care business isn’t easy. That’s where our Business Growth Advisors come in, offering expert guidance to help care businesses grow, adapt, and succeed, but mainly offering support that makes a real difference. You care for others; we’re here to care for your business.
Challenges Facing Health & Social Care Businesses
Running a health and social care business today means tackling a range of hurdles, these challenges include but are not limited to:
- Workforce shortages & burnout: 76% of care sector workers report feeling burnt out.
- Late payments & cash flow issues: Nearly half of providers were impacted by overdue invoices in 2024.
- Digital transformation: Many providers struggle to adopt new technologies while maintaining service quality.
- Tendering: Winning contracts requires specialist knowledge and strategic planning.

How Our Growth Advisors Can Help
If you're running a health and social care business, our expert advisors can support you in key areas to help you grow and thrive:
- Winning Contracts: If you're bidding for council or NHS work, we’ll guide you through the tendering process and help strengthen your proposals.
- Planning for Growth: We help you shape clear business plans, understand your local market, and explore funding options to support your goals.
- Going Digital: We can support you in adopting electronic care records, improving data protection, and boosting your tech systems so your service runs smoothly and securely.
- Building Your Team: From hiring the right staff to mentoring managers and creating staffing plans, we’ll help you build a strong, effective workforce.
- Managing Finances: We’ll work with you to improve cash flow, deal with late payments, and restructure your finances to stay stable and scalable.
- Developing Leadership: Our advisors offer tailored mentoring, help define your company structure, and support succession planning so you’re built for long-term success.

Success Story: Care Choice NW
One of our most inspiring partnerships is with Care Choice NW, a Wigan-based provider founded by Shauna Barton and her mother in 2015. Care Choice North West Limited offers care for people with Dementia, Learning Disabilities and Autism, Mental Health, Physical Disabilities and Sensory Impairments.
Despite having no prior experience with tenders, Shauna reached out to our Hub and was connected with one of our expert Business Advisor Bob Dackiw, who recommended a tender writing course. That support helped Care Choice win a major contract with Wigan Council and they’ve held it for over eight years.
I wasn’t that business minded… it was just a really good starting point for us to understand what the Council wanted. And you know what? We won the tender!
Shauna Barton, Founder, Care Choice NW
Since then, Care Choice has:
- Grown from 3 to 250 staffTaken over 1,800 hours of home care
- Expanded into Supported Living and Extra Care Facilities
- Became the first care provider in Wigan to go digital
- Received ongoing support with finance, company structure, and manager systems

I always recommend GM Business Growth Hub to other people who set up their own businesses… I didn’t realise the support was there at first.
Shauna Barton, Founder, Care Choice NW
Are you ready to Grow Your Care Business?
Get in touch today using the form below. We’re here to help
Get in touch
Please contact us at 0161 3593050 or query below.
Take that first step and we’ll support you with whatever you need to succeed.
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